What is a brand book?
Do you want to create a strong brand partsdentity? Then creating brand book and style internal are essential to ensure that your brand has a consistent look på tværs af alle kanaler.
A brand book allows you to gather your brand values while presenting the visuals of your brand. A brand book is a powerful marketing tool that ensures that your business appears credible to your customers. You can also consider it as a brand guideline or brand manual..
A brand book consists of the following elements:
- Colour palette
- Font and typographyparts
- Tone of voice
Why do you need a brand book?
If we look at the largest companies in the world, they have a consistent expression on their marketing materials - no matter what platform they use. This can be traced back to a well-defined brand book.
Having consistency in colour, font, voice and logo across different marketing platforms gives your audience an impression of professionalism, and it builds a sense of credibility in your business and your brand. Moreda from internal communication to national/global advertising, a well-written brand book also gives your employees something to rely on.