What is PIM and DAM?

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What is Product information management and Digital asset management?


DAM DAM (Digital Asset Management) is a system that handles your digital assets such as photos, videos and logos. PIM (Product Information Management) is a system that allows you to store, manage and distribute product informationbecome. It should be said that some PIM systems come with DAM functionality. In such cases, the two systems can be confused with each other. Common to PIM and DAM systems is that they both aim to give companies easy access to its files. 


What is a Product information management system?


PIM systems are designed to handle your company's product information and to control how they are presented across different marketing and sales channels. This distribution network often includes e-commerce sites, social media platforms and print. 


The purpose of using a PIM system is to ensure that your company's product information is of high quality, consistent and accurate across all channels. A PIM system ensures that your customers can make an informed purchasing decisionand that your company distributes detailed product information. 


What is a Digital asset management system?


Unlike PIM systems, DAM systems are more concerned about non-product assets. It includes digital assets such as documents, videos, photosas well as meta informationbecome and presentations. These are often used by marketing and sales departments. 


When to use a PIM system?


Traditionally, PIM systems are designed to store product-related information, ranging from product copy to supplier information. However, some PIM systems today - Complianty included - have DAM functionality. Here you can store and distribute any kind of product-related assetsincluding multimedia assets like photos, videos and audio. 


PIM systems are ideal for any type of company that needs to gather their product information from various sources. PIM systems are namely designed to make product information easier to control and manage, thereby eliminating inaccuracies that can hurt your sales. Finally, it reduces working hours and other resources, and make life easier for both marketing, sales and product development. 


When to use a DAM system?


DAM systems are ideal for when you want to send or stream your multimedia content to an audience. These types of systems are ideal for companies with many digital assets. DAM systems can reduce the time you spend finding the right digital asset and ensure you can spend that time more efficiently.


Complianty is a combination between the two


Although PIM and DAM systems have their similarities, they are still used for different purposes. PIM systems are designed to handle product-related informationbecome, while DAM systems are designed to handle digital assets such as photos, logos and videos. 


That said, it is important to remember that digital assets also can be related to products. A solution like Complianty can therefor be beneficial for your business, where you can both store and manage your product information and digital assets in one place. 

You can already learn more today by trying our free demo here.